As featured on Oprah’s shows,  "ISHU is a luxury tech company which provides people with simple solutions by infusing together technology and innovation." The clothing brand started being worn by celebrities such as Beyoncé, Jay Z, Kevin Hart, Paris Hilton, and so many more, as a protection against paparazzi. 

As soon as a camera flash is used to take pictures of people wearing the brand, the individual «  disappears ». 

Even Harry Potter (Daniel Radcliff) approved it ...